With you every step of the way

At AFH, we're with you on your journey, all the way




AFH was founded in 1990 by chartered financial planner and current CEO Alan Hudson. With more than £4 billion in assets under management, AFH Wealth Management currently has over 200 independent financial advisers who provide financial planning-led wealth management advice and services to the mass affluent and high-net-worth private client market in the UK, as well as to a number of companies.

We work with a financial planning-led wealth management mindset, that’s because we believe that successfully growing your wealth has to begin with an effective financial plan, to match your circumstances.

You’ll join us on a financial planning journey mapped out just for you, with a holistic view to ensure all your financial needs and aspirations are covered, understood and met. Our qualified independent financial advisers will help you to plan your financial future, supported by an in-house team of investment and research specialists to ensure you receive the best investment solutions on the market.

When it comes to financial planning and wealth management, size matters. The cost of accessing the right financial infrastructure and investments has an impact on returns. At AFH, as we grow, we use our increasing scale and buying power to drive down costs for our clients on an ongoing basis. Here, you join our community, where every member shares in our success as we grow.

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How we work

Building a successful financial plan means understanding what it is you want to achieve. We pride ourselves on maintaining a close relationship with our clients and matching you with an adviser who you feel happy with. As a prospective client, you’ll begin your journey with a no-obligation introductory meeting, find out more about how we can work for you here.

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How we get paid

Like any other regulated advice business, our charges are disclosed both verbally and in writing before you become a client with us.

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Investor relations

Founded in 1990 by chartered financial planner and CEO, Alan Hudson, AFH Financial Group is one of the UK’s leading financial planning-led wealth management firms.

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Our People

We have independent advisers across the UK, with in-house experts at hand to support them. Find out more about our team.

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Get to know us

To discover how AFH's unique approach to wealth management can help you can build a better future, please contact us. 

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Latest news

Find all the latest industry news, all written by our in-house industry experts.

What makes a good financial adviser?

What makes a good financial adviser?

Story 19/11/18

The most recent Financial Lives survey conducted by the FCA revealed that only 40% of people trust financial advisers. With clients appearing to be dissatisfied with the level of service they're receiving, we look at the most important qualities a financial adviser should possess.

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Monthly economic commentary: November 2018

Monthly economic commentary: November 2018

Commentary 16/11/18

Our chief economist, Colin Warren, explores how an increase in US government bond yields is giving way to market volatility and increased investor nervousness, in his latest economic commentary.

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The importance of engaging with ethical investing

The importance of engaging with ethical investing

Story 12/11/18

With approximately £17 billion invested in ethical funds in the UK, ethical investing is on the rise. Investors are shifting their focus from high returns to becoming more socially and environmentally conscious, so it's crucial that financial advisers are able to engage with the needs and attitudes of the investors of today.

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Get in touch

To discover how AFH's unique approach to wealth management can help you build a better future, please contact us.