With you every step of the way

At AFH, we're with you on your journey, all the way




AFH was founded in 1990 by chartered financial planner and current CEO Alan Hudson. With more than £4 billion in assets under management, AFH Wealth Management currently has over 200 independent financial advisers who provide financial planning-led wealth management advice and services to the mass affluent and high-net-worth private client market in the UK, as well as to a number of companies.

We work with a financial planning-led wealth management mindset, that’s because we believe that successfully growing your wealth has to begin with an effective financial plan, to match your circumstances.

You’ll join us on a financial planning journey mapped out just for you, with a holistic view to ensure all your financial needs and aspirations are covered, understood and met. Our qualified independent financial advisers will help you to plan your financial future, supported by an in-house team of investment and research specialists to ensure you receive the best investment solutions on the market.

When it comes to financial planning and wealth management, size matters. The cost of accessing the right financial infrastructure and investments has an impact on returns. At AFH, as we grow, we use our increasing scale and buying power to drive down costs for our clients on an ongoing basis. Here, you join our community, where every member shares in our success as we grow.

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How we get paid

Like any other regulated advice business, our charges are disclosed both verbally and in writing before you become a client with us.

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Investor relations

Founded in 1990 by chartered financial planner and CEO, Alan Hudson, AFH Financial Group is one of the UK’s leading financial planning-led wealth management firms.

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Our People

We have independent advisers across the UK, with in-house experts at hand to support them. Find out more about our team.

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Careers

Build your career in a fast-paced environment with a community feel. At AFH, we take pride in supporting talented and dedicated new recruits.

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Latest news

Find all the latest industry news, all written by our in-house industry experts.

Monthly economic commentary: September 2018

Monthly economic commentary: September 2018

Commentary 25/09/18

Our chief economist, Colin Warren, looks at how the UK economy has performed since the referendum, and discusses if hardline Brexiteers are right to dismiss the doom and gloom of a no-deal for the UK in his latest commentary.

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Why is switching platforms so difficult?

Why is switching platforms so difficult?

Story 24/09/18

Following AFH’s recent announcement to abolish platform fees, and the issues raised in the FCA's recent Investment Platforms Market Study, we're working to demystify the world of platforms. Here we look at why switching platforms can prove to be difficult, and the impact this can have on investors.

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Are advisers footing the platform fees bill for clients?

Are advisers footing the platform fees bill for clients?

Story 20/09/18

Following AFH’s recent announcement to abolish platform fees, and the issues raised in the FCA's recent Investment Platforms Market Study, we're working to demystify the world of platforms. Here we look at the truth behind whether financial advisers are having to foot the platform fees bill for clients.

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To discover how AFH's unique approach to wealth management can help you build a better future, please contact us.