Sell an IFA business


For myself, I am now able to enjoy my retirement, secure in the knowledge that, in selling my business to AFH, I have made the right decision both for myself and for my clients.

Kenn Kerr

Britton Financial

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I was introduced to AFH by a Broker.  I didn’t realise there was so much value in my business and I always thought my clients would just be left with my other Partners.  Alan gave me some great tips and helped with the process, for which I am eternally grateful.

Bill Groom

Groom Associates

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Overall, I expected to experience some ongoing issues, but can honestly say that they have been so few that I have had nothing to complain about. I have received all monies due with payments made on time. AFH’s buy out process is very efficient and professional and four years on I am happy in retirement knowing that my clients are being looked after by the team at AFH.

Patrick Nigel Thompson

Johnson Birkett Limited

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We took our time to find a new home that was right for us, our clients and staff. It has paid off. Our time has been freed up so we can now focus on our clients. We have handed over all responsibility for T&C, compliance and the day to day management of the portfolios. Our clients are happy which is the main thing for us. The deal achieved our objective and we have been able to continue to grow our business.

Nick & Debbie Burchall

Corville Financial Services Limited

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When I first met with Dawn Walker-Bennett I felt she was trustworthy and clearly outlined the benefits of joining AFH for me and my clients. I joined AFH in January 2018. My expectations have been met and my clients are very happy with the transition. I have continued to advise my clients without the worry of escalating PI costs and now have the benefit of someone else taking ownership for keeping abreast of regulatory changes. For my clients, I believe that continuity is so very important.

Nigel Parbrook

Monopoly Financial Consultants Ltd

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Believe in better, do your due diligence, recognise the benefits of the new proposition and have a plan to stop attrition. The support that we now receive from AFH, coupled with the zero platform fees is phenomenal.

Robert Isaacs

Lyn Financial Services & Partners Ltd

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The machine works, and we have lost the responsibility of running the company, managing staff and getting caught up in the mundane PI/compliance functions. We are now enjoying giving the clients a far better service and generally have been freed up to do what we enjoy doing. We’re in a good place and have happy clients.

Jon Cliston, Tony Goody & Andrew F. Smith

Parker Sage Limited

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The underlying ethos of the firm is exactly that which I had felt during the due diligence process.  It is one which provides the foundation for a resilient and professional financial advice service with a focus upon innovation, clarity and providing excellent value for money to clients.

Simon Holdsworth

Duchy Wealth Management

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We have now been retired for three and a half years and live on the northern Costa Blanca and couldn't be happier with our new life, safe in the knowledge our clients are being looked after by the team at AFH.

Linda and Graham Fenton

G-Force Financial Ltd

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The transfer of my business to AFH has worked well and has provided me with peace of mind, as my clients are well looked after. I would recommend that any IFA, or IFA business owner looking to retire, should talk to AFH. They were the most impressive company that I have found and importantly they had a good understanding of my practice and how it could fit into AFH.

Jeff Seward

Jeff Seward & Partners

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I finally retired in February 2020 which meant all my clients passed to other AFH Advisers. It was a little sad to have to let go and not without a small concern around how well my clients would settle down with their new Advisers. In the event, a year on, such concerns evaporated. Only one now ex-client contacted me to ask to change Adviser because he felt their personalities did not match. I notified Alan Hudson and within an hour a new Adviser was appointed with no fuss or difficulty. This was very good to see.

Keith Taylor

Taylor Frost Wealth Management

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I was talking to Alan Hudson for two years about joining AFH. I didn’t move earlier due to a fear of the unknown, but I wish I’d have taken this step many years before. The deal was fair, it was a good move for me and my clients, I’ve reduced my overheads, become more profitable and I haven’t looked back since.

Judy Ward

Judy Ward Financial Services

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AFH was definitely the right choice for our clients first and also for us.  Client outcomes are excellent, with genuine and authentic service propositions and the support of first-class administration, investment and technical teams.  We considered ten organisations to partner with, decided on AFH and they have exceeded our expectations throughout.

Derek Gibbens

Emery-Little Financial Services LLP

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Our advice to anyone thinking about their exit strategy would be to think of the reasons why you want to sell the business, do your due diligence and don’t just focus on the money. Make sure the acquirer will treat yourself, your staff and clients the way you would want to be treated. AFH have been fair and transparent. This is a two-way street for both sides.

Chris Holland, Nick Thomas & Nick Heald

HTH Group Limited

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Yes, there are frustrations but nothing is perfect.  You’re never going to find perfection, but AFH is going in right direction and you can’t ask for more than that.  

I’m happy being an IFA and working with my clients without the constant distraction of managing the larger business.  My work life balance is much improved, and I have more time to spend with my clients and importantly my family.  If you’re ready to make the change, AFH is the place for it.

Mark Sutton

Core Financial Services

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Working Self-Employed under the AFH banner has provided me with the opportunity to eventually reduce my working days in the fullness of time. I have no intention to retire, and I am happy with how the deal has panned out for me.

If you’re looking to sell your business you need to make sure the deal is honoured. I can only say that Alan was good to his word and I have no regrets.

Stephen Perks

Hayburn Rock Group Limited

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I chose AFH Wealth Management to look after my clients and family’s financial affairs because, from the outset, I had the trust with the CEO, Alan Hudson.  He had a reputation of being fair and a man of his word… I was 100% confident that what he said would be done, would be delivered. My clients were happy to move to AFH as they trusted me to make the right decision for them.

Martin Parfect

MD The IFC (Services) Ltd

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The deal has allowed us to move house, be mortgage free and maintain a life style that I wanted to live and support my family. The funds I have received from AFH have exceeded my expectation.  I will be forever grateful for the meeting I had with Alan Hudson.  

Two and a half years down the road it has worked very well for me. I still see many of my clients who have become friends over the years’ and they have been very happy with AFH and the transition. Feedback has been positive and I am very happy that I can see friends and not feel like I have let them down.

Bob Perry

CWP Financial Services Limited

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Was it a good deal? Yes, very competitive compared to other deals offered. I met the targets agreed at outset and the final consideration was paid in full, with the added benefit of a final Practice Buy-Out when I eventually decide to totally retire.

Steve White

Harrison White Financial Services

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AFH is a great company with a client centric proposition. They provide good support and professional client documentation. The training updates and support during the Pandemic has been fantastic, introducing Signable and IT advancement that have allowed me to continue to provide a service to my clients.

I became freed of regulatory and financial burden and had access to a wonderful proposition of opportunity for both myself and my clients. Now, as I move into retirement, I feel satisfied that my clients will be looked after for many years to come.

Richard Evans

Premier Wealth Management (Harrogate) Ltd

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In conclusion, ‘the integrity of Alan Hudson is what I hoped for and I obtained peace of mind and financial security selecting AFH as a business partner.'

Mark Hughes

Mark Hughes & Associates Ltd

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Has it worked out? Yes, all of the boxes have been ticked. The deal has taken risk off the table and day to day office management.  We now have more time to deal with our clients and focus on growing our business, with the eventual aim of a secondary Practice buy-out in the future when we finally decide to retire.

Simon & Matthew Allen

Mulberry IFA

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It was the right decision for me and Broadleaf clients and secured not only mine but their financial future.

John Shaw

Broadleaf Financial Services

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Of course, it is not all plain sailing, to have run my own business for twenty-four years and then have key decisions taken away from me, some of which I am not at all happy about, can be tough. But all in all, I wouldn’t have done it any other way. AFH have some great people to work with.

Tony James

Ashton House IFA Limited

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