AFH acquires Colchester-
based Britton Financial


AFH continues its drive to give clients a better deal with £2m purchase of Britton Financial.

Clients of Colchester-based Britton Financial Ltd will continue to enjoy a high quality service from their financial advisers, now the company has merged with leading financial planning group AFH.

Britton Financial boss Ken Kerr had several offers for his business, but he concluded that AFH represented the best deal for his clients.

“I wanted to leave my clients in good hands, with a company that shared my view that clients come first,” Ken said.

“Many of the other firms that approached me were looking at increasing fees, and I know that’s not the way AFH sees its business.”

After meeting AFH chief executive Alan Hudson, Ken knew he’d found the right buyer.

“Right from the start Alan made very clear this was about a shared vision of getting the best deal for clients,” Ken added.

“Our business depends on trust, and I knew Alan was someone I could trust with my clients.

“AFH’s offer wasn’t the highest I had, but I believe it’s the best outcome for my clients.”

With £57m of funds under management, Britton Financial’s principal area of operations is East Anglia, but it also has clients in London and the Home Counties.

AFH’s £2m purchase of Britton Financial continues the group’s twin-track expansion strategy, which includes both merging with other companies and continuing to grow its client base through its team of 165 financial advisers, who cover the whole of the UK.

Alan Hudson said: “At AFH we only take on businesses that share our vision of putting clients first, and as soon as I met Ken I knew here was someone I wanted to do business with.

“I’m looking forward to continuing his great work of looking after his clients in East Anglia and the South East. We’ll also be looking to taking on more clients in East Anglia, the South East and right across the UK.”

In the last financial year AFH notched up 20% organic growth and now serves almost 9,500 clients, with £2.7bn under management.


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