Often, investors are so caught up in how their portfolio is performing that they can overlook something pretty crucial: what they’re paying for and how much.

As markets struggle to find a stable footing and future investment returns are expected to be lower than they have been in recent history, the spotlight is firmly on the true value of advice – and its cost. Similarly, as the Financial Conduct Authority is closing in on the fairness of investor fees, there is a greater impetus to tackle fee transparency as a priority.

In light of this we carried out research on the fees landscape and the future of the advice market* to truly understand investor and adviser sentiment around this. We asked the questions no one is asking: How well do investors understand the fees they pay and the value they get? Do advisers feel comfortable discussing fees and charges?

The result was an in-depth report which looks to answer not only the questions above, but to help educate investors and advisers on the true value of advice, and to empower both parties to ask the right questions.

The guide at a glance

The value debate

  • 41% of investors are unaware of the impact of platform fees on their investments. In particular, they underestimate the impact of platform fees on a 25-year investment by more than £5,000
  • Nearly a quarter (23%) of people with personal savings or investments of more than £750,000 are not aware of how fees eat away at their investments.

Educating investors
61% of investors believe it is the advisers’ responsibility to educate them on fees.

The outlook
79% of advisers expect further consolidation to place greater focus on charges and the need for transparency going forward.


Full report

Executive summary

For media enquiries: email afhwealth@teamspirit.co.uk or call 02073 607 878

For general enquiries email marketing@afhgroup.com or call 01527 577 775

*Research conducted by Opinium on behalf of AFH Wealth Management.


Find all the latest industry news, all written by our in-house industry experts.

Monthly economic commentary: August 2019

Monthly economic commentary: August 2019

Commentary 22/08/19

With yields on government bonds falling sharply in recent weeks and the global stock of debt with negative yields rising above $16 trillion, our chief economist answers some FAQs about the growing phenomenon of negative bond yields.

Monthly economic commentary: July 2019

Monthly economic commentary: July 2019

Commentary 18/07/19

Our chief economist discusses how slowing growth and below-target inflation could lead to central banks loosening monetary policy in the coming weeks - albeit, the UK interest rate outlook remains dependent on Brexit.

School fee planning - what do I need to know?

School fee planning - what do I need to know?

Story 10/07/19

Funding your child or grandchild’s education may seem expensive at first, but with the right planning, it can be done. We look at the options you could consider.

More Articles

Get in touch

To discover how AFH's unique approach to wealth management can help you build a better future, please contact us.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.