Join us as a financial adviser

At the centre of our business

At AFH, as we grow, we’re looking for like-minded financial advisers to join us. Be part of a progressive and client-focused, financial planning-led wealth management firm as a self-employed or employed adviser.

The single biggest reason for our success has been our focus on our clients. They are at the centre of every decision we make.

Why work for AFH?

Safe and stable

AFH was founded by CEO Alan Hudson in 1990. We have more than 200 advisers serving clients nationwide; and with £6 billion in assets under management, AFH is a progressive and stable firm to build your career with. Our in-house compliance team provides a framework of protection for you and your clients, ensuring you can deliver the results your clients need in even the most complex cases.

“One of the reasons I came to AFH was the fact that the company’s values are very similar to mine: everything is centred around what’s right for the client.”Bobby Dhesi, Independent Financial Adviser

Independent, whole-of-market access

AFH advisers are unrestricted, and our whole-of-market access means you can offer clients a truly independent financial planning service, providing greater choice to suit their needs. We service businesses and individuals, covering areas such as investments, tax planning, retirement planning and corporate pensions, and we’re one of a small number of IFA firms to hold our own discretionary permissions.

“AFH is very conscious and supportive of advisers undertaking further exams and qualifications, because it all helps to enhance the client experience.” Mandeep Singh, Independent Financial Adviser

Dedicated in-house support and expertise

We have a robust in-house support network to help you deal with the increasing demands and challenges facing advisers such as client administration, technical support, report writing and training. Our in-house investment team, stockbrokers, research analysts and chief economist deliver solutions backed by a deep understanding of financial markets, and carry out extensive fund research to ensure your clients are supported by financial experts throughout their financial planning journey, whilst receiving the best possible service.

“My clients are happy in the knowledge that a professional investment team are regularly reviewing and monitoring their portfolios, with regular reporting in place for them. This leaves me with more time to consider other areas of business.” Andrew Bandura, Independent Financial Adviser

Client-focused approach

At AFH, our success and strategy have been built on maintaining and developing long-term relationships with our advisers and clients. Based in the West Midlands, we have advisers and offices all over the UK enabling us to help clients wherever they are. Although we’ve grown rapidly through a number of carefully chosen acquisitions, our approach has always been to use our increasing scale and buying power to reduce costs for clients. This has helped us to become the first IFA in the UK to remove platform fees for our clients, when investing through the AFH platform.

“Having joined AFH, I have found all the staff very helpful and willing to show me the new processes. They have made the transition from owning a company to working with AFH a much easier one.” Kevin Hobbs, Independent Financial Adviser 


Do you relish the opportunity to grow your business and achieve a better work-life balance? Depending on your situation, there are two options. You can join AFH as a self-employed adviser and benefit from excellent development opportunities, access to a strong support network and extended adviser community. Or, if you’re keen to build up your client base, gain further advice experience and prefer the security of a regular income, whilst having access to the same strong support network, then our employed adviser route may be right for you. Get in touch with us to discuss the adviser route to suit your career goals.

“The support I get working at AFH means I get to spend my time with the people that matter the most – the clients.”Ellie Hopton, Independent Financial Adviser

Professional development

As an AFH adviser, you will benefit from continued professional development opportunities and training through our newly integrated Learning Management System. Our in-house training facility and regular consultant meetings help to educate advisers on important industry and market changes. Through your attendance at these regular meetings and adviser update sessions, we can contribute to your Continuing Professional Development (CPD) hours.

What you'll need to join us as an adviser

  • Currently working or experienced in financial services
  • Proven track record of income generation
  • Minimum qualification: Diploma in Regulated Financial Planning or equivalent
  • Experience in giving face-to-face financial planning advice
  • Experience in building and maintaining strong client relations
  • Flexibility for client visits (full driving licence)

Ready to find out more?

Please contact us on 01527 577775 (8 - 6pm, Monday to Friday) or complete the below form and we will be in touch with you shortly. 

Find out how we can help you

New clients

To enquire about becoming an AFH client

0333 010 0008

(Our opening times are 9am to 7pm Monday to Friday)

Existing clients

Please contact your adviser or call

0333 010 0008

(Our opening times are 9am to 5pm Monday to Friday)

WealthHUB client portal

For queries regarding your client portal

0333 230 9254

(Our opening times are 9am to 5pm Monday to Friday)