After being crowned champions at Wembley in 2022, the England squad will be defending its title when the UEFA European Women’s Championship kicks off in July 2025. The month-long event will see the Lionesses go head-to-head against 15 other teams, playing 31 matches in eight stadiums across Switzerland.
Whether you follow women’s football or just want to cheer your chosen nation along during the tournament, you’ll be joined by millions of people in following the prestigious sporting event.
What you might not realise though, is the event could provide important insights about financial planning. Read on to discover five key lessons the championships could provide about getting the most from your money.
1. Always have a strategy
Whatever the game, any team that enters a major sporting tournament will have a strategy in place. This will detail the team’s goal and how each player will help to achieve it, which is essential if the squad is going to have any chance of going through to the final.
Similarly, having a financial strategy allows you to identify your aims, and how best to achieve them. Not only does this mean you’ll have a clearer idea of where you’re going, it will provide you with a plan that you can refer back to and measure your success.
2. Track your progress
The teams taking part in the Euros, and their managers, need to track their performance throughout the tournament. Where a match didn’t go their way, the team will need to understand how to turn the defeat into the best possible outcome.
If you have a financial strategy in place, you can regularly review your progress towards your objectives. This will allow you to see when you’re not on track to achieve them, and take action to get your finances back on track.
3. Block out ‘background noise’
Thanks to social media and the media, there will be plenty of chatter, news and opinions about each team’s performance. Whether positive or negative, this level of scrutiny and media coverage could influence how you feel about your country’s chances of winning the tournament.
Interestingly, the same can also be said about investing, with news channels, expert pundits and those on social media reacting to market movements and what might be behind them. This is especially true when the markets suffer a downturn.
This ‘background noise’ can easily leave you feeling confused and overwhelmed, which in turn could result in you making a decision you later regret. More often than not, the best approach is to try to block out the background noise and instead focus on your long-term financial strategy.
4. Manage risks
For every team competing in the football tournament, each match is an unknown and carries the risk of defeat. This is why the teams prepare mentally, physically and strategically for each game, as it enhances the players’ chances of dealing with whatever the match holds.
Similarly, preparing for the unknown should always be central to an effective financial strategy. This could include:
- protecting your income if you’re unable to work due to a serious illness or accident
- having an adequate emergency fund so that you can deal with unexpected events
- investing in a way that maximises your money’s growth potential while exposing it to a level of risk you’re comfortable with.
Ensuring your wealth is future-proofed could help to provide peace of mind that you’ll be financially secure no matter what tomorrow holds.
5. Work with experts
Top football players understand the importance of working with experts to help them improve their performance during a match. This could include nutritionists who help them to increase stamina through a better diet or personal trainer who can help to increase speed and agility on the field.
Working with experts can help the world’s best footballers achieve more from each and every game. This can also be said about getting the best from your wealth, as more often than not, the results can be improved when you team up with a financial adviser.
Thanks to their expertise and experience, they’ll help you to get more from your money by demystifying the complex world of finance and investing. This could include helping you understand the movements of the stock markets at any given time, or ways you might be able to improve tax-efficiency.
This in turn could improve your understanding of the financial world so that you’re better placed to make decisions you’ll thank yourself for later on.
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If you would like to discuss how we can help you to achieve your financial goals or how you might be able to get more from your investments, call us on 0333 010 0008. We would be pleased to arrange a no obligation initial meeting with one of our independent financial advisers.
27 June 2025