Our management team

Barry Willis

Barry Willis

Barry Willis

Chief Commercial Officer

Barry has been in the financial sector for over 35 years. Starting out in banking, he has held positions ranging from adviser to regional manager, for a variety of tied and independent banks and building societies.

Before joining AFH in 2011, Barry headed up financial services at a local top 10 building society. At AFH, his role includes delivering the T&C Scheme and providing sales and business support to our adviser population. He also serves as an Executive Board Committee member. Barry values working in a rapidly growing, client-centric business.