Our management team


Alan Hudson


Alan is responsible for the day-to-day running of AFH Financial Group, with a particular focus on the acquisition strategy. He has considerable financial planning and investment management experience as a Chartered Financial Planner, and in 1990 founded AFH Wealth Management, operated by AFH Financial Group. Alan is a member of the Group’s Audit, Remuneration and Risk Committees, and sits on the Group Investment Committee. Prior to establishing AFH Financial Group, Alan managed the Birmingham office of Target Life. 

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Alex Larvin

Group Head of Risk

As the Group Head of Risk, Alex is responsible for developing and maintaining robust systems and controls to mitigate key risks. She also oversees both the Advice & Regulatory Support and Training & Competence functions and is involved in the strategic development of the business. Alex has been with AFH since 2006.

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Austin Broad

Group Head of Advice

Austin has been with AFH since 2007 and has more than 20 years of experience as a Financial Adviser. As the Group Head of Advice, his responsibilities include the strategic development of the quality and direction of financial planning and investment advice within the business. He also serves as a member of the Board and is a director of the Group.

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Barry Willis

Group Head of Supervision

Barry has been in the financial sector for over 35 years. Starting out in banking, he has held positions ranging from adviser to regional manager, for a variety of tied and independent banks and building societies.

Before joining AFH in 2011, Barry headed up financial services at a local top 10 building society. At AFH, his role includes delivering the T&C Scheme and providing sales and business support to our adviser population. He also serves as an Executive Board Committee member. Barry values working in a rapidly growing, client-centric business.

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Jon Sturgess

Group Financial Controller

Jon has more than 15 years of experience working in the financial services industry and has previously worked at EY and Deloitte. Jon joined AFH in 2015. As Group Financial Controller, Jon heads up the finance function across the Group and is responsible for financial reporting for AFH Financial Group Plc and its subsidiaries. & Jon holds the Association of Chartered Certified Accountants (ACCA) and Association of Accounting Technicians (AAT) qualifications.

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Khalid Rehman

Advice Assurance Manager

Khalid has 30 years of experience in the financial industry, with roles including Financial Adviser, Sales Trainer and Compliance Manager. He joined AFH in 2013. As Advice Assurance Manager, Khalid's team is responsible for providing our advisers with guidance around complex cases, ensuring that we give our clients the highest level of advice. He is also responsible for managing the operational aspects of the firm's key compliance functions.

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Leonid Nji

Group Head of Research

Leonid joined AFH in 2014. In his role as the Group Head of Research, he leads the investment research function that is responsible for equity research, fund research, manager selection, asset allocation and model portfolio construction across multiple platforms. Leonid is CFA (Chartered Financial Analyst) qualified and holds an MSc in financial economics from the University of Leicester.

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Michelle Lavoipierre

Administration Support Manager

Michelle began her career in financial services in Abu Dhabi, where she worked for Zurich International. She joined AFH in 2013 and heads up the administration and new business functions. In her role as Administration Manager, Michelle is responsible for the overall administration support we offer our Financial Advisers, ensuring effective mitigation of business risk through development, progression and proactive monitoring.

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Paul Wright

Chief Financial Officer

Paul qualified as a chartered accountant with KPMG in London, before moving into the wholesale financial services sector with Exco International PLC.

Here he spent 10 years working across the London and Asia Pacific regions – a period of significant growth for the business. Since 1995, Paul has held the position of group CFO for a number of UK listed companies, including several technology companies serving the UK financial markets.

He joined AFH in 2014 and is responsible for the overall financial control and planning of the AFH Group.


Simon Goode

IT Manager

Simon has worked in IT for over 22 years, with 10 years directly in financial services. His experience spans a wide range of skills across multiple IT disciplines ranging from support and consultation, to managing complex networks and technical infrastructures. Simon joined AFH in 2014 and is responsible for the technical architecture of the Group, its technical strategic direction as well as the security of the business systems and data. Simon also serves as the Group’s Data Protection Officer.


Stacey Costar

Head of Operations

Stacey joined AFH in 2010, supporting the marketing and sales teams. This provided her with great insight into how the business operates, before she finally decided to focus on operations. In her role, Stacey oversees all operational aspects of AFH Wealth Management for the business operations, administration, project management and technical research departments, along with overseeing the integration of acquisitions. Prior to joining AFH, Stacey held various positions in account management and logistics. Outside of work, Stacey enjoys spending time with her son, Harvey, and keeping fit at the gym.

Find out how we can help you

New clients

To enquire about becoming an AFH client

0333 010 0008

(Our opening times are 9am to 7pm Monday to Friday)

Existing clients

Please contact your adviser or call

0333 010 0008

(Our opening times are 9am to 5pm Monday to Friday)

WealthHUB client portal

For queries regarding your client portal

0333 230 9254

(Our opening times are 9am to 5pm Monday to Friday)